I am sure you can guess which ones are important in that list! What all this means is that your all-important gallery is more important than the actual posts. Getting to Grips with the Gridįirst impressions matter: when someone arrives at your profile, your goals (at least initially) are to get them to scroll, follow, engage, and share.

The Insta grid can be directed at really anything you can think of!īut in order to unleash this powerful visual beast, you need to get creative with that 9x3 grid. Instagram can be an amazing visual way to promote your brand, push a campaign, create teasers for a special show or event, promote your season's programme, create brand awareness and more. Other people simply look you up or search for you specifically. Since the feed is basically one long scroll (you should watch my daughter use it - it's like an Olympic sport with her and her friends), your image needs to be incredibly eye-catching to make them stop and explore further. This is crucial to delivering your message on Instagram when someone finds you through search via a hashtag. If they find you, you need to get them to stop - even if only for a second. Hashtags are how potential customers might find you. How do people really use Instagram?īeautfiful images aside, hashtags are king on Instagram. And if you are serious about developing the next generation of patrons then a forward-looking Instagram strategy is a must. And while that may be true for a certain demographic, more and more people are spending their time on Instagram. You might be thinking that your audience lives on Facebook or Twitter or somewhere else.

If you are reading this, we're guessing you are after a drool-worthy Instagram feed! Who is Instagram for? Of course, you can just throw your photos up with a filter and a few (hundred) hashtags - or you can get creative with fine-tuned visuals that stop your audiences dead in their tracks. In one perfect platform, you can visually share exactly what your arts organisation is all about. There is no denying the visual power of Instagram.

9 grid for instagram